Live feedSERP Movement · competitor-a.com +12 positionsKeyword Gap · 4,209 unranked opportunities identifiedTraffic Delta · −4.2% organic baseline shiftBacklink Velocity · 38 new referring domains / 7dPricing Watch · Tier 2 plan reduced 14%
Live feedSERP Movement · competitor-a.com +12 positionsKeyword Gap · 4,209 unranked opportunities identifiedTraffic Delta · −4.2% organic baseline shiftBacklink Velocity · 38 new referring domains / 7dPricing Watch · Tier 2 plan reduced 14%
Booking Q3 · 1 slot

Intelligence for markets that don't sleep.

I map your competitors' moves before they become trends. High-fidelity SEO audits, keyword gap analysis, and market positioning briefs — built for solo founders and lean teams, by one analyst, end to end.

Request a briefingView methods
deliverable_preview_v1.sh
$ run keyword-gap-analysis
Loading delta matrices ··· [DONE]
Market Share
22.4%
Overlap Index
0.84
Gap Keywords
4,209
SoV Δ 30d
+6.1%
Traffic delta · 90d You Comp B Comp A
// Capabilities

The intel stack

[01]

Competitor SEO Audits

Deep technical inspection of backlink profiles, content hierarchy, and technical debt. I show you exactly where they are vulnerable.

[02]

Keyword Gap Discovery

High-intent terms your competitors rank for that you don't yet occupy. Quantifiable opportunities, ranked by feasibility and traffic value.

[03]

Market Positioning

Messaging, pricing changes, and feature velocity tracked over time to predict their next strategic move — before it lands.

[04]

BI Dashboards

Custom intelligence dashboards that alert the moment a competitor launches a campaign, ships a feature, or shifts pricing.

// Process

How a briefing comes together

  1. Phase 01

    Briefing

    A 45-minute call to define rivals, scope, and the questions you actually want answered.

  2. Phase 02

    Acquisition

    Multi-source data collection: SEO tooling, SERP scraping, ad libraries, hiring signals, public filings.

  3. Phase 03

    Synthesis

    Pattern analysis across channels. Findings ranked by strategic leverage, not vanity metrics.

  4. Phase 04

    Delivery

    A written brief, a live dashboard, and a 60-minute walkthrough. Then weekly monitoring if retained.

B

Bjorn Hazelquist

Independent analyst · 8 yrs

I work solo by choice. No account managers, no junior researchers, no slide-ware. You get one analyst with eight years inside healthcare, law, SaaS, and fintech intelligence — and the same person on every call, every report, every dashboard.

Engagements

40+

Focus

Healthcare · Law · SaaS · Fintech · Commercial Real Estate

Concurrent

3 clients max

// Protocols

Frequently asked

How deep does the analysis go?
Beyond off-the-shelf SEMrush exports. Backlink quality, content velocity, hiring patterns, ad spend signals, and pricing telemetry — synthesized into a single brief.
Do you work with direct rivals?
No. Category exclusivity is standard. If we engage, I will not accept a contract from your named competitors for the duration of the retainer.
What does a typical engagement look like?
Most work begins with a one-off Intel Briefing (2–3 weeks). Roughly half of clients then move onto a monthly monitoring retainer.
Why solo, not an agency?
Agencies sell senior strategy and deliver junior execution. With me you get one analyst, one inbox, one signature on every report.
// Engage

One slot open. Send the brief.

Tell me who you're watching and what you need to know. I reply within 24 hours with a scope and a fixed price — or a referral if I'm not the right fit.